Blog

Unleash the power of AI Technology in your property business, and revolutionise the way you create content with the latest AI technologies.

This Article Looks at AI Technology - The Reality Behind The Hype

Attracting Investors with Effective Pre-Selling Techniques

If you’re serious about the marketing and reach of your property business, and you want to stand out from the crowd, then you need to embrace the fact that the property industry is noisy.. There are lots of property companies out there, all putting massive effort into grabbing the attention of their target audience, and guess what, they are after the same people you are.

So what can you do to get the attention that will attract visitors to your site and be pre sold on the idea that you and your property business are the ones they want to do business with?

One of the reasons why investors are attracted to a business is because they have read, listened and engaged with you before they have even clicked on the link to your site. This is pre-selling the brand. When they reach your site, it better be what they expect, otherwise you can lose them!

Using AI Technology to Drive Inspiration and Efficiency in Content Creation

AI is getting a lot of press at the moment and is being embraced by professional content creators for 2 very powerful reasons. 

Inspiration:

You simply can not put a price on inspiration. To be consistent, you need to be inspired to write. Subjects are hard to find, the ability to white something that impacts others is hard to create and you simply can not leave it in the hands of low paid V.A.’s to create content that is compelling enough to move your target audience to action. AI Technology has the ability to inspire and do much of the heavy lifting, but ultimately you need to see it as a tool, not some push button answer to your problem. I know many so-called marketing guru’s will tell you otherwise, but it’s not the full story.

Speed of content deployment:

Artificial Intelligence enables you to create content faster than starting from scratch. That is the headline here. You are sold the story that you can push a button and the whole thing is done for you, but if you are already a content creator, a successful one that gets articles in the search engines, you’ll know that there is so much more to getting a blog on Google. You need to consider on-page SEO for instance. The use of keywords, blog structure and of course readable content that pushes the reader to want to consume more.

The Importance of Compelling Content in Your Sales Funnel Strategy

A.I. can help those who are not familiar with the actual industry of content writing to create said content that actually does what it’s supposed to do which is to put together a blog post that not only gets of page one of google for a rage of search terms, but is also a damn good read that inspires the reader to learn more about you and your business.

In effect, a blog, video or social post are to be considered as part of your sales funnel, in these cases the top of the funnel. This could be the first time an individual has come across your business and if that content doesn't make any sort of impact, you are just another element of the noise.

Unleashing the Power of AI Technology in AI-Driven Graphics, Content Writing, and Text-To-Voice

AI Technology can help you create compelling content in 3 main areas

To access Midjourney go to https://www.midjourney.com/ and follow the instruction. It requires a Discord account as well. This is where all the action happens. I found it advantageous to jump over to youtube and search for how to set up Midjourney. There are lots of video showing how to set up as well as how to use the software. The secret to getting useable graphics from Midjourney is an ability to understand how to use the prompts, again YouTube is the best place to fund experts sharing their knowledge on the different prompts to use to get specific results. 

Text To Voice - [ElevenLabs]

Rudimentary text to voice or text to speech has here for a long time but it has always sounded robotic and to be honest unusable in the real world, that is until now. There is an AI technology tool now available that is astonishing which enables you to not only get very human-like text to speech using pre-created voices, but can also learn your own voice and use it to create voice audio you can actually use for things like podcasts and voice-overs for presentations. The technology is getting better all the time, but even now I am beginning to use it to create content for my own business. The program is called ElevenLabs and to say that I was impressed is an understatement.

Below is a short clip I created after I trained ElevenLabs to recreate my voice.  

The result is very close to my own voice, if anything I sound a little posh! But it's still miles ahead of anything else out there. You can also hone the voice settings to ensure the output sounds the way you speak, as shown below.

I go into ElevenLabs and AI Text To Voice in far greater detail in this article..

Working With AI Technology In The Real World

To use these programs, you need to immerse yourself for a while and learn how to use them. This takes time and dedication. I have spent many hours working out how to get usable results from each. The time and dedication has however paid off. I’ll also give you a warning, it can be quite addictive. The way to learn is not just from one article, blog post or training. The best way to learn is to try it out, watch videos on YouTube by people who have mastered it and use those techniques yourself. AI is an incredible tool for content if you don’t buy into the one click and you’re done hype.

Don’t let me put you off though. I used all three elements of AI technology to build this article. I wrote every word of the article myself, however I used ChatGPT to help me get inspiration for the titles and the headlines of the sections in the article. I did some initial SEO research using Chat GPT and asked it to create a meta description for the article.

I also used Midjourney to create all the graphics for the article, which took a while, but again worth it to get such eye-catching visuals, and lastly I have used ElevenLabs to create a podcast from this article. I had to manipulate the text specifically from this text, but if you’ve listened to it I think you’ll agree the results are impressive.

Conclusion

They say content is king, and by that they mean content, done well can attract your target audience and if captivated and want to hear more. It's the top end of the funnel, maybe even their first exposure to you and your brand. If AI can help you, inspire you, or simply make your life easier then use it, but you need to embrace it, learn it and dedicate some time to it before it just becomes part of your routine. When it does, your output, content and exposure will rise and that’s the reason for the work you put in at the front end.