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As your property investment business grows, having an online presence becomes increasingly important. However, many property investors face challenges when trying to establish property websites which includes the functionality to run a property business successfully, so here's the solution!

Getting Your Property Websites Online FAST

Simplifying Your Property Marketing Journey: Avoiding the Tech Stack Hassles

Here's the problem... 

When starting your property business. You immediately think of getting a website. You would think the obvious thing to do is look for a website developer who can put your site together, and here's where the problems start. I’m talking here about the dreaded TECH STACK.

At this point in your property marketing journey you are in danger of building a system with a number of different types of software such as email autoresponders, pipeline software, call booking software and a CRM, then trying to tie them all together using complex tech to create a workable marketing system . It can be technically difficult to implement and end up very costly. Most property business owners fall into this trap, but it doesn't have to be that way!

You now have the option to use one professional marketing suite that has all the technology you need now and stay with you as you grow your business, so you can focus on your property business and not worry about all the technology and who's going to help you set it all up!

Functionality and Professionalism: Essential Components of Your Property Business Websites

It's important to focus on the key goals of finding property deals below market value and attracting investment capital. Simple property websites may not be enough, as you need a platform that can efficiently connect you with motivated sellers and potential investors independently. This means 2 sites, each focused on two distinctly different goals and appealing to completely different audiences.

Think about this for a second. What is it you want to achieve?

As a property investor, you need to focus on just two things, and that's DEALS and MONEY

1 - You need to FIND the deals - Below market value deals in your chosen area or targeted toward landlords who would love you to take their problems away.

2 - You need to FIND the money - Your money will run out fast and you need fresh sources of investment money, you need investors. This could be to fund projects, profitable property deals where you’d share profits with investors or you may want to source deals for others who are time poor but cash rich.

Your network of property people is going to be quite small so you'll need to start marketing and create online assets that help you broaden your net to find more property and also connect with prospect investors looking for a return. 

Having a website will simply not cut it. You're going to need some sort of site that enables people who want to sell their properties at speed and the option to get a fast offer from you.

You'll also want to have a professional site that shows prospect investors who you are, what you do and why they should consider investing with you.

This means that you can not do all this on one site (in fact it's recommended you don't). Imagine someone finding your site who's desperate to sell their house fast and finding information on how much money you could make for investors or how you source property below market value.

It's like oil and water, they simply don't mix. So this means that anyone serious about this business will need 2 points of entry, for these diversely different prospects.

You also need some serious functionality on the site and if you did this with the average web developer it could run into a lot of money for each site, and most people, when they start in property just don't have the funds or inclination to go down this route.

Streamlining Your Online Property Business with Marketing Funnels

But don’t despair, there is a solution, which is to utilise marketing funnels instead of traditional websites. Funnels have built-in features such as email and SMS communication, information gathering forms, and automated responses. By creating two distinct marketing funnels, you can effectively reach both motivated sellers or disgruntled landlords and investors all using one system.

Now all you have to do is create two marketing funnels. One investor facing funnel with the functionality that enables prospect investors to download a prospectus or initial investor pack which provides information on how you work and invest, and another which is dedicated to those who want to sell their properties quickly and without any fuss.

These two property websites can be on different web addresses, and be branded completely differently, but all controlled from the same funnel account.

The "Investor Attracter Site" serves as your main business site, with two calls to action. The first is to offer a prospectus or an initial investor pack, while the second is to schedule a call to discuss investment opportunities. This site can be customised to attract investors to your sourced property deals or investors who want to get involved in the property projects you offer. Each site is totally customised you YOUR business.

The "Motivated Seller Site" should be a single landing page with the sole purpose of gathering the visitor's contact information and property details. It should have minimal distractions and only one call to action: to get a free quote or offer on their property. This site can also be customised to focus on disgruntled landlords and Rent2Rent, the choice is yours...

By using the right software, as provided by Property Pipeline Pro, you can streamline your online property business, eliminating the issues of a cluttered tech-stack. This is a solution that you will be able to use and grow as your property business grows.

This functionality is essential and quite easy to do with the right software in place in order to avoid the issues of the TECH-STACK. It can be so easy to slip into this situation if you don’t start at the right place. Avoiding using a number of bits of software that over time get duct taped together to get some sort of coherent marketing system together is vital for your growth.

The Property Pipeline Pro Solution Sets You Free To Run And Promote Your Property Business Without Worrying About The Technology!

Property Pipeline Pro elevates this problem easily by using the right software for the job which is a full marketing suite with everything you need to run your online property business, now and as the business grows. This will be vital to the success of your online efforts. It can be soul-destroying to get bogged down in tedious technical work, just to get some sort of marketing system in place that works. 

With Property Pipeline Pro, you let us do all the tech, so you can get on with running and promoting your property business, doing deals with motivated sellers or landlords, responding to people within the property industry and promoting your business to investors.