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When it comes to promoting your property investment business, having a strong online presence is crucial. A well-designed and optimised property website or funnel can help you reach a wider and targeted audience and attract more prospect investors. However, with so many property investment websites out there, standing out from the crowd can be a challenge.

To help you achieve the online visibility you need to cut through all the noise and successfully reach your target audience, I've put together a list of five proven strategies for marketing your property investment website.

1. Optimise Your Property Website for Search Engines

Search engine optimisation (SEO) is the process of optimising your website to rank higher in search engine results pages (SERPs). 

Technical SEO involves making sure your website is technically sound and easy for search engines to crawl and index. In Property Pipeline Pro funnels this is easily done within the page configuration, but all page builders and WordPress platforms have similar functionally.

On-page SEO involves optimizing the content and structure of your website to make it more relevant and valuable to search engines. This involves Keyword Research to ensure you are using terms and longtail phrases within your text that your ideal client searches for. 

Off-page SEO involves building backlinks to your website from other relevant and authoritative websites. If you collaborate with other business who reference you, your business and provide links to your site, you will start to build backlinks organically. You should also make a point of getting on influencers podcasts, do some guest blogging and look at industry related sites that could also be a source of backlinks.

2. Create Quality Content

Creating high-quality, informative, and engaging content is one of the most effective ways to market your property website and your property business as a whole. 

By providing valuable information to your target audience, you can establish yourself as an authority in your industry and attract more potential investor prospects and clients to your site.

When creating content for your property website, focus on topics that are relevant and interesting to your target audience. For an investor facing website this could include current projects your business is working on, general and specific information about the property market, tips for finding the best investment opportunities, and advice for managing your property portfolio.

Make sure to include keywords in your content that are relevant to your business and the services you offer. This will make it easier for search engines to understand what your website is about and help you rank higher in SERPs.

Take advantage of some of the AI technologies that are available to you including applications like ChatGPT which can help you with SEO, podcast, video and blog outlines as well as create ready made content that can be used with your content.

There is also the rise of AI in text to voice applications. This could help to speed up the creation of podcasts, video production and creating audiobooks.

3. Utilise Social Media And Link Back To Your Property Website

This could include posting regular updates about your business, sharing relevant industry news and insights, and interacting with your followers.

You should also make sure to include links to your website or funnel in your social media profiles and posts. This will make it easy for people to find and visit your site.

4. Invest in Paid Advertising

Paid advertising can be a great way to reach a targeted audience and drive more traffic to your property investment website or your motivated seller site. By running ads on platforms like Google AdWords, Facebook Ads, and Instagram Ads, you can target specific groups of people and generate more leads for your business. Locally targeted Facebook Ads can work well if your offer is high converting. This is the reason why you should focus first on making your sites professional and appealing to your target audience.

When creating your paid advertising campaigns, you should focus on targeting people who are most likely to be interested in your services.

For your motivated seller site, target in your local goldmine area. You need to be consistent and let the ads run. My advice would be to start running ads through Facebook, once you have created an organic route to purchase property in your area and think of Facebook ads as a way to scale your flow of deals from your chosen area. It can take a while for your ads to become a lucrative source of leads, so be prepared to run ads for a few months before seeing results.

This applies to your ads to attract investors into your business. The target will be different because time poor investors that want to invest in you and your business are a different demographic to the motivated seller. The targeting here could include people who are looking to invest in property, people who are interested in property investment, and people who live in the area where your properties are located as well as investors who want to purchase property in that area.

5. Network and Collaborate with Other Businesses

Networking and building partnerships with other businesses in the property industry is an effective way to market your property investment website. By forming mutually beneficial relationships, you can increase your visibility, gain access to new audiences and attract more potential clients to your site.

To network and collaborate with other businesses, you should actively seek out opportunities to connect with other industry professionals. This can be done through attending industry events, property network meetings, joining relevant professional organisations and reaching out to other property related businesses in your area.

Additionally, you can also seek out collaborations and cross-promotional opportunities, such as co-hosting an event, guest blogging or creating joint marketing campaigns. By working together, you can leverage each other's strengths and resources to reach a wider audience and promote your property investment business more effectively.

Networking and collaborating with other businesses can be a powerful way to grow your business and expand your reach in the property investment industry.

BONUS STRTEGY: Leverage Influencer Marketing

As a little bonus for staying to the end of this article, I wanted to also talk about Influencer marketing, which is a strategy that involves partnering with individuals who have a large following and high level of credibility within your target market.

Normally this would be an influencer that is related to property in some way, but you should also think outside the box and focus on the audience. If an influencer has an audience that matches your perfect target audience then they may be receptive to what you are offering, especially if the influencer endorses you.

By leveraging the influence of these individuals, you can increase your brand awareness and attract more potential clients to your property investment website.

To implement influencer marketing, you should research and identify influencers in your industry who has similar brand values and a following that aligns with your target audience. Then, reach out to them and propose a collaboration, such as a sponsored post or product review.

Additionally, you can also leverage micro-influencers, who have a smaller but highly engaged following, they are more likely to be authentic, and their audience is more likely to trust their recommendations.

Leveraging influencer marketing can be a powerful way to reach a new audience and showcase your properties in a relatable and authentic way.